Apple’s first foldable iPhone is one of the most talked-about phones of 2026. The company is expected to unveil the device on September 9, but a recent iPhone Ultra price leak has already created plenty of discussion online.
The rumored price is not official, and one of the sources behind the claim has denied that the listing ever existed. Still, the numbers are high enough to raise an important question: could Apple be making the same pricing mistake it made with the Vision Pro?
The iPhone Ultra Could Cost Around $3,000
An alleged listing from Vodafone Egypt recently appeared online, showing a price of around 155,750 Egyptian pounds. Converted directly, that works out to roughly $3,056.
However, there is an important catch. Vodafone Egypt later contacted the publication behind the report and said that no such leak came from its website. The original screenshot also could not be independently verified.
That means consumers should not treat the $3,000 figure as confirmed. It could simply be a fake image created because interest in Apple’s first foldable phone is extremely high.
Still, the rumored price has attracted attention because a very expensive foldable iPhone would not be completely surprising.
Another Price Leak Adds More Questions
The Egypt claim was not the only iPhone Ultra price leak circulating online. An Australian user also posted alleged prices for different iPhone Ultra configurations.
Again, these figures remain unconfirmed. But the repeated appearance of high-price rumors has made people wonder how much Apple could actually charge for its first foldable.
| Product | Expected Position | Price Concern |
|---|---|---|
| iPhone Ultra | Premium foldable | Could approach $3,000 |
| iPhone 18 Pro Max | High-end flagship | Much lower than foldable rumors |
| Galaxy Z Fold series | Premium foldable | Established competition |
The biggest issue for Apple is not simply the price. It is whether customers will believe the phone offers enough value to justify such a huge premium.
Apple Could Repeat the Vision Pro Mistake
Apple’s Vision Pro showed that the company is willing to enter a new category with an extremely high price. The headset attracted enormous attention, but its cost became one of the biggest talking points surrounding the product.
Apple’s foldable iPhone could face a similar problem if the final price is anywhere close to $3,000.
Foldable phones are becoming more popular, but consumers already have several options from competing smartphone brands. Apple will therefore need to prove that its design, software, camera system and overall experience offer something significantly better.
The Official Price Will Matter Most
For now, the iPhone Ultra price leak should be treated as a rumor, not a confirmed specification. The September 9 launch should provide much clearer information about Apple’s plans.
If Apple manages to keep the price competitive, its first foldable could become one of the biggest smartphone launches of the year. But if it pushes the price too close to $3,000, Apple could turn an exciting product into another example of technology that many people admire but few can actually afford.
The real test will not be whether Apple can build a premium foldable. It will be whether Apple can convince customers that the price is worth paying.
