The $2,550 figure from IDC is an average selling price, so it does not necessarily mean every customer will pay exactly that amount. The starting price could be lower, while models with higher storage could push the final cost much higher.
Some previous estimates have placed the possible launch price around $2,399. Higher-storage versions could reportedly reach close to $3,000.
That would make the foldable iPhone Ultra one of Apple’s most expensive consumer smartphones. It would also place the device in a completely different price category from standard iPhone models.
For readers interested in Apple’s upcoming devices, it may also be worth comparing this expected pricing with the latest iPhone 18 Pro and other upcoming Apple products.
IDC Expects Strong Foldable iPhone Sales
Despite the high price, IDC expects Apple’s foldable phone to perform extremely well. The research firm predicts that Apple could sell more than 17 million iPhone Ultra units by the end of 2027.
IDC also estimates that the device could generate more than $45.7 billion in revenue from the foldable market.
Here is how the current estimates compare:
| Feature | Expected Foldable iPhone Ultra |
|---|---|
| Average selling price | $2,550 |
| Possible starting price | Around $2,000+ |
| Higher-storage price | Up to around $3,000 |
| Expected sales by end of 2027 | More than 17 million |
| Expected revenue | More than $45.7 billion |
| Expected global foldable market share | Around 40% |
Apple Could Change the Foldable Phone Market
The biggest impact may not be Apple’s sales alone. IDC believes Apple’s entry could significantly change the entire foldable smartphone market.
The company expects Apple to capture around 40% of the global foldable market and more than half of the category’s total value. That would put Apple in direct competition with established foldable phone makers such as Samsung and Huawei.
IDC also expects foldables to be the only mobile category showing growth in 2026, while the wider smartphone market could decline because of higher prices linked to ongoing memory shortages.
A Major Test for Apple
The foldable iPhone Ultra will be a major test for Apple. A price of around $2,550 could make the device too expensive for many buyers, but Apple’s strong brand and loyal customer base could still create huge demand.
If IDC’s predictions are accurate, Apple could quickly become one of the biggest names in the foldable market. The company may also force competitors to rethink their products, pricing and future strategies.
For now, the foldable iPhone Ultra price remains unconfirmed. But if Apple launches the device above $2,000, consumers should expect a premium phone aimed at buyers willing to pay extra for a completely new iPhone experience.
