Carrying an iPhone is something we do without thinking. It slips into our pocket, our bag, or our hand throughout the day. But what if carrying your phone felt more natural, expressive, and stylish? That’s exactly what the iPhone Pocket, created in collaboration between ISSEY MIYAKE and Apple, sets out to offer.
Instead of being just another accessory, the iPhone Pocket introduces a wearable design concept. It is built using singular 3D-knitted construction, allowing the fabric to stretch and adapt to any iPhone model, as well as daily small items like cards, earphones, or keys. The product brings together comfort, convenience, and a bit of personal expression.
A Simple Idea With Thoughtful Design
The iPhone Pocket features a ribbed, open-knit texture. This allows it to expand when holding items, and also lets you peek at your iPhone screen without removing it. The fabric feels soft yet structured, making it secure and pleasant to hold.
The best part? You can wear it in multiple ways, based on your outfit or routine:
- Wrapped around your body, like a small crossbody accessory
- Attached to a handbag for a layered fashion look
- Held directly in your hand, like a soft little pouch
This flexibility allows you to style it your way, which is a key creative idea behind the design.
Color Options to Match Every Style
The iPhone Pocket is available in two types of straps — short strap and long strap, each offering a different wearing experience.
Comparison Table: Strap Style Options
| Feature | Short Strap Design | Long Strap Design |
|---|---|---|
| Wearing Style | Handheld or tied to bags | Worn over shoulder or crossbody |
| Available Colors | Lemon, Mandarin, Purple, Pink, Peacock, Sapphire, Cinnamon, Black | Sapphire, Cinnamon, Black |
| Best For | Playful, expressive looks | Minimal, wearable everyday use |
The color palette is intentionally playful, allowing you to mix and match with different iPhone colors. Whether you love bold shades like peacock and purple, or calm tones like black and cinnamon, there is an option for every personality and style.
Craftsmanship and Collaboration
The iPhone Pocket is crafted in Japan, inspired by ISSEY MIYAKE’s design philosophy that focuses on simplicity and openness — leaving the item undefined enough for personal interpretation. Apple’s influence ensures comfort, everyday usability, and a universally appealing look.
This collaboration isn’t just about aesthetics — it’s about making something useful feel beautiful and personal.
Pricing and Where to Find It
- Short Strap Design: $149.95 (U.S.)
- Long Strap Design: $229.95 (U.S.)
This is a limited-edition release and is available at select Apple Store locations in various regions.
Final Thoughts
The iPhone Pocket stands out because it brings together fashion and helpful everyday function. It celebrates individuality, comfort, and the small joy of carrying something you use all the time in a new way. Whether you’re someone who enjoys styling accessories or simply loves thoughtful design, the iPhone Pocket offers a new and refreshing experience.
