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Two popular Georgia theme parks, Malibu Norcross and Mountasia Marietta, have permanently shut down after over 20 years. Here’s why Herschend Family Entertainment made the decision and what it means for local communities.
A Sad Farewell to Two Beloved Parks
After more than two decades of bringing joy to families, Malibu Norcross in Gwinnett County and Mountasia Marietta in Cobb County have permanently closed. The news came on September 28, when Herschend Family Entertainment Corporation, the parent company of Dollywood, announced the closure of both Georgia theme parks.
These parks were popular weekend spots for locals, offering go-kart racing, arcade games, and family-friendly mini-golf. For many, the announcement marked the end of an era filled with laughter, excitement, and summer adventures.
Reason Behind the Georgia Theme Park Closure
According to Herschend CEO Andrew Wexler, the decision was not due to poor performance or lack of visitors. Instead, it was based on the company’s shift in focus.
“This decision is in no way a reflection on our hosts or the quality of experiences offered,” Wexler explained. “It’s simply about focusing on attractions that align better with how our company operates.”
Herschend Family Entertainment manages large-scale attractions like Dollywood, Dolly Parton’s Stampede, and Splash Country Water Park, which differ in structure and audience from smaller family entertainment centers.
A Look at the Company’s Expansion
Earlier in May, Herschend acquired Palace Entertainment, which included 24 parks and attractions across the U.S. With this, the company now owns 49 properties nationwide. The closure of Malibu Norcross and Mountasia Marietta seems to be part of this broader business realignment.
Community Reaction and Legacy
Following the closure, both park websites posted heartfelt messages thanking their loyal guests and employees for “creating timeless memories for more than 20 years.” For local residents, these parks were more than just entertainment centers — they were part of community traditions and family stories.
Families who grew up spending weekends at Malibu Norcross or Mountasia Marietta expressed sadness over the decision. Many said these parks were places where they learned to drive go-karts, play mini-golf, or enjoy their first arcade games.
Herschend’s Vision for the Future
Despite the closures, the company remains optimistic about its future. In a previous statement, Wexler emphasized that growth isn’t just about adding attractions — it’s about investing in people and creating memorable experiences.
“It’s about creating a great place to work so our hosts love what they do and can create memories worth repeating,” he said.
Final Thoughts
The closure of Georgia’s Malibu Norcross and Mountasia Marietta marks the end of two cherished family spots. While fans are saddened, the move reflects Herschend’s evolving business strategy focused on larger attractions and long-term sustainability. For now, Georgia families will hold onto the memories of fun-filled weekends that defined these parks for over 20 years.
