The digital marketing world is full of tools like Mailchimp, Klaviyo, and Brevo. Each platform promises to help businesses reach their customers and grow online. Yet in recent years, many small businesses have started to switch from Mailchimp and Klaviyo to Brevo. The reason is simple—Brevo combines powerful marketing features with affordability, making it a perfect fit for small and growing companies.
If you are a business owner trying to decide which tool works best for you, this comparison will help you understand why Brevo is becoming the go-to choice.
Pricing – Affordable Power for Small Businesses
One of the biggest challenges for small businesses is managing costs while still getting access to professional tools. Mailchimp and Klaviyo are popular, but their prices often climb as your email list grows. This can make them difficult to sustain for long-term use.
Brevo, on the other hand, is designed to be cost-effective. It offers a free plan that includes 300 emails per day and unlimited contacts, which is perfect for startups or businesses testing their email strategy. Beyond that, Brevo’s starter plan comes at a low monthly cost that is easy for small businesses to afford. For those who prefer flexibility, there are also pay-as-you-go options that scale as your business grows without surprising costs.
Key takeaway: Brevo gives small businesses access to professional-grade features at a price that fits their budget.
Features – More Than Just Email Marketing
While Mailchimp and Klaviyo have strong email marketing tools, Brevo goes beyond email to provide a full marketing solution. With Brevo, businesses can reach customers across multiple channels. This includes SMS campaigns, WhatsApp messaging, push notifications, and even live chat.
In addition to communication tools, Brevo comes with a free CRM that allows businesses to manage customer relationships more effectively. The visual sales pipeline makes it easier to track leads and deals. The platform also offers advanced automation workflows based on customer behavior, helping businesses send the right message at the right time.
For customer loyalty, Brevo also provides tools to build loyalty programs and segment data for more targeted marketing campaigns.
Key takeaway: Brevo is not just another email marketing tool—it is a complete marketing and CRM suite.
Ease of Use – Simplifying Marketing for Non-Experts
A common complaint among users of Mailchimp and Klaviyo is that the platforms can feel overwhelming. With so many features and settings, new users may struggle to navigate them effectively.
Brevo, however, is built with simplicity in mind. Its drag-and-drop editor makes designing campaigns easy, even for people without technical skills. The visual workflow builder allows small business owners to set up automation with ease. Setting up an account and starting a campaign takes little time, which is a huge advantage for small teams that cannot afford to spend weeks learning a new system.
Key takeaway: Brevo makes digital marketing easy, even for non-experts and small teams.
Deliverability & Engagement
No matter how well you design your campaigns, they are useless if your emails don’t reach your audience. Small businesses need confidence that their messages will land in inboxes, not spam folders.
Brevo focuses on high deliverability by using smart features such as AI-powered send-time optimization. This ensures that emails are sent when subscribers are most likely to open them. It also allows for advanced personalization based on customer behavior, which increases engagement rates. Many small business users praise Brevo for its reliable deliverability, making it a trusted choice for growing their email lists.
Key takeaway: Better deliverability means more emails opened, more engagement, and more opportunities to drive sales.
Why Small Businesses Are Making the Switch
When comparing Brevo with Mailchimp and Klaviyo, the reasons for switching become clear.
- Affordability: Brevo offers flexible and cost-effective pricing.
- Flexibility: Businesses can manage email, SMS, WhatsApp, and push campaigns in one tool.
- Simplicity: The platform is easier to set up and manage compared to competitors.
- Retention: Built-in CRM and loyalty tools help businesses keep customers engaged for the long term.
These factors make Brevo an attractive option for small businesses looking to get more value without overspending.
Final Thoughts
In today’s fast-paced digital world, small businesses need tools that are powerful, simple, and budget-friendly. While Mailchimp and Klaviyo are strong contenders, Brevo checks all the boxes for affordability, flexibility, and ease of use. It gives businesses everything they need in one place, from multi-channel communication to customer management and automation.
